Zásady ochrany osobních údajů
PRIVACY POLICY – ALAMODA
Effective Date: 01-01-2025
Legal Entity: Alamoda
Contact Email: podpora@alamoda.cz
Website: www.alamoda.cz
At Alamoda, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with us in any way.
Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it. By using our website or services, you consent to the practices described here.
This policy applies to all personal data processed by Alamoda, including data collected via our website, mobile apps, customer service interactions, marketing campaigns, and third-party platforms integrated with our services.
SECTION 1 – DEFINITIONS
1.1 Personal Data: Any information relating to an identified or identifiable natural person (“data subject”). This includes but is not limited to your name, contact details, payment information, IP address, and browsing behavior.
1.2 Processing: Any operation or set of operations performed on personal data, including collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, or destruction.
1.3 Controller: The entity that determines the purposes and means of processing personal data. In this policy, Alamoda acts as the data controller.
1.4 Data Subject: The individual to whom the personal data relates — typically you, the customer or user of Alamoda’s services.
1.5 Consent: Freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they signify agreement to the processing of personal data.
1.6 Third Parties: External organizations or individuals, such as payment processors, logistics partners, marketing platforms, or analytics providers, who may process your personal data on behalf of Alamoda or independently.
1.7 Cookies and Tracking Technologies: Small data files or scripts stored on your device that enable Alamoda to recognize your device, understand browsing behavior, and provide a personalized experience.
SECTION 2 – INFORMATION WE COLLECT
2.1 When you interact with Alamoda, you may voluntarily provide personal information necessary to complete transactions or improve your experience. This includes, but is not limited to: full name, billing and shipping addresses, email address and phone number, payment information (processed securely by third-party gateways), account registration details such as username and password, communication content during customer support interactions (emails, chats), and marketing preferences and opt-in consents.
2.2 When you use the Alamoda website or mobile applications, certain information is collected automatically via cookies, tracking pixels, and similar technologies. This includes: device and browser type, IP address and geolocation approximations, pages visited, time spent, clicks, and navigation paths, referral source and marketing campaign identifiers, and interaction with promotional content and newsletters.
2.3 Alamoda may receive data about you from third-party service providers or partners, including: payment processors (e.g., Stripe, PayPal) supplying transactional data, shipping and logistics partners providing delivery status and address confirmation, marketing and analytics platforms for performance measurement and targeted advertising, and social media platforms if you use social login or share content via those channels.
2.4 Alamoda does not intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, health data, or biometric data. If such data is inadvertently collected, it will be handled with enhanced security and deleted promptly.
2.5 Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from minors without parental consent. If you believe we have collected such data, please contact us immediately at podpora@alamoda.cz, and we will take appropriate measures to remove it.
SECTION 3 – PURPOSES OF DATA PROCESSING
3.1 We process your personal data to manage and complete your orders, including arranging payment, shipping, delivery, and handling returns or exchanges. We use your contact details to communicate important updates such as order confirmation, shipment tracking, and customer support responses.
3.2 Your data is processed to comply with tax laws, accounting requirements, and regulatory obligations. We retain transaction records and customer information as required by applicable laws to facilitate audits, dispute resolution, and statutory reporting.
3.3 With your explicit consent, we may send promotional materials, newsletters, special offers, and personalized content based on your preferences and shopping behavior. You can withdraw consent at any time using unsubscribe links or by contacting us directly.
3.4 We use your data to detect, prevent, and respond to fraudulent or unauthorized activities, including verifying payment authenticity and monitoring suspicious behavior during transactions or account usage. This helps protect both you and Alamoda from financial losses and misuse.
3.5 Aggregated and anonymized data is analyzed to understand how users interact with our website, optimize user experience, enhance functionality, and improve our product offerings and marketing effectiveness.
3.6 Your data may be processed for the establishment, exercise, or defense of legal claims, including responding to subpoenas, court orders, or regulatory investigations involving Alamoda.
SECTION 4 – YOUR RIGHTS
4.1 You have the right to request confirmation from Alamoda whether your personal data is being processed. Upon such request, you may receive a complete copy of the personal data we hold about you, free of charge. This enables you to know exactly what data we collect and how it is used.
4.2 If you believe that any personal data we store about you is inaccurate, incomplete, or outdated, you have the right to request correction or updating of such data. This ensures that your information remains accurate and reflects your current circumstances.
4.3 You may request the deletion of your personal data at any time, provided there are no overriding legal obligations requiring us to retain the data (such as tax or accounting regulations). This right allows you to limit the retention of your personal information.
4.4 In specific situations, such as when you dispute the accuracy of your data or object to its processing, you can request that Alamoda restrict how we process your personal data. During this restriction period, your data will be stored but not actively used for processing purposes.
4.5 You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and you may request that this data be transferred directly to another data controller where technically feasible. This facilitates greater control over your personal information.
4.6 You have the right to object to the processing of your personal data for direct marketing purposes or where processing is based on legitimate interests pursued by Alamoda or third parties. Upon objection, Alamoda will cease such processing unless compelling legitimate grounds override your interests.
4.7 Where our processing is based on your consent, you have the right to withdraw your consent at any time without affecting the lawfulness of prior processing. Withdrawal can be done via the unsubscribe links in marketing communications or by contacting us directly.
4.8 If you believe that Alamoda has breached applicable data protection laws or failed to comply with your rights, you have the right to file a complaint with the relevant data protection supervisory authority in your jurisdiction.
4.9 To exercise any of the above rights, please contact our Data Protection Officer or customer service team at podpora@alamoda.cz. We will respond to your request promptly and in accordance with legal deadlines, generally within 30 calendar days.
SECTION 5 – SHARING DATA WITH THIRD PARTIES
5.1 Alamoda may share your personal data with trusted third-party service providers to enable the operation of our business. This includes payment processors such as Stripe and PayPal, logistics and delivery partners, marketing platforms, customer support services, and analytics providers. These parties are contractually obligated to process your data only for the purposes agreed upon and in compliance with applicable data protection laws.
5.2 We do not sell, rent, or trade your personal information to unrelated third parties for marketing purposes. Sharing is strictly limited to entities that support the fulfillment of your orders, payment processing, fraud prevention, or legal compliance.
5.3 In certain cases, we may disclose your data if required by law, regulation, court order, or governmental authority. This includes compliance with tax authorities, law enforcement agencies, or to protect our legal rights and interests.
5.4 If you use third-party login services (such as social media accounts) to access the Alamoda website, we may receive certain information from those platforms as permitted by their privacy policies. You should review the privacy terms of those services separately.
5.5 We maintain contracts and data processing agreements with all our third-party providers to ensure your data is handled securely, confidentially, and only as necessary to perform the services for Alamoda.
SECTION 6 – COOKIES AND TRACKING TECHNOLOGIES
6.1 Alamoda uses cookies, tracking pixels, and similar technologies to enhance your browsing experience, analyze website traffic, provide personalized content, and deliver targeted advertisements. These technologies help us understand user behavior and improve our services.
6.2 Types of cookies used include:
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Functional cookies necessary for basic website operations, such as remembering your shopping cart and login status.
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Analytical cookies that collect information on how visitors use the site, enabling us to improve performance and usability.
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Advertising cookies that track your browsing habits to display relevant promotions and offers on our site and third-party platforms.
6.3 Upon your first visit, you will be informed about our cookie usage and may be prompted to provide consent where required by law. You can manage or revoke your cookie preferences at any time through your browser settings or via the cookie consent banner on our site.
6.4 Disabling cookies may limit your ability to use certain features of the Alamoda website or degrade your browsing experience. Essential cookies required for security and payment processing will always be enabled to ensure safe transactions.
6.5 Third-party service providers, such as Google Analytics, Meta Pixel, and advertising networks, may also place cookies or use tracking technologies when you interact with our website. These providers are bound by their own privacy policies and terms of use.
6.6 For detailed information on the cookies we use and instructions on managing them, please refer to our full Cookie Policy available on the Alamoda website.
SECTION 7 – DATA RETENTION
7.1 Alamoda retains your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable laws and regulations, including tax, accounting, and consumer protection laws.
7.2 Order and payment information are typically retained for a minimum period required by tax authorities, generally 7 years, to comply with audit and record-keeping obligations.
7.3 Marketing preferences and consents are stored until you withdraw your consent or unsubscribe from communications.
7.4 Data related to customer support inquiries, disputes, or complaints may be retained as long as necessary to resolve the issue and comply with legal requirements.
7.5 Anonymized or aggregated data, which cannot be used to identify individuals, may be stored indefinitely for statistical, analytical, or research purposes.
7.6 Upon request, you may ask for the deletion or anonymization of your personal data, subject to legal retention requirements and business necessities.
SECTION 8 – DATA SECURITY
8.1 Alamoda implements industry-standard technical and organizational measures to protect your personal data against unauthorized access, accidental loss, destruction, or damage. These measures include encryption, secure servers, firewalls, and access controls.
8.2 All payment transactions are processed through certified third-party payment gateways that comply with PCI-DSS standards, ensuring your payment information is securely handled and never stored on Alamoda’s servers.
8.3 Alamoda restricts access to your personal data only to employees, contractors, or service providers who need the information to perform their duties and who are bound by confidentiality agreements.
8.4 Despite our best efforts, no system is entirely secure. In the event of a data breach or unauthorized access, Alamoda will promptly notify affected users and relevant authorities in accordance with applicable laws and regulations.
8.5 We encourage you to take precautions to protect your account credentials, including using strong passwords and safeguarding your login details. Alamoda will never ask for your password via email or unsolicited contact.
8.6 If you suspect any unauthorized use of your account or data, please contact us immediately at podpora@alamoda.cz.
SECTION 9 – EXTERNAL LINKS
9.1 The Alamoda website may contain links to external websites, services, or platforms that are not controlled or operated by Alamoda. These links are provided for your convenience and informational purposes only.
9.2 Alamoda is not responsible for the privacy practices, content, security, or accuracy of any third-party websites. We encourage you to review the privacy policies and terms of service of any external sites you visit.
9.3 Your interaction with third-party websites is at your own risk. Any transactions, agreements, or communications you enter into with these third parties are separate from your relationship with Alamoda.
9.4 Alamoda disclaims all liability arising from or related to your use of any linked external sites or services.
SECTION 10 – CHILDREN’S PRIVACY
10.1 Alamoda’s services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children without verifiable parental consent.
10.2 If we discover that personal data of a child under 16 has been collected without such consent, we will promptly delete the information from our records.
10.3 Parents or legal guardians who believe that their child’s personal data has been collected can contact us at podpora@alamoda.cz to request deletion or to address any concerns.
SECTION 11 – CHANGES TO THIS PRIVACY POLICY
11.1 Alamoda reserves the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our practices, legal requirements, or technological advancements.
11.2 Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.
11.3 Your continued use of our services following the posting of changes constitutes your acceptance of those changes.
11.4 In cases where material changes are made, we may notify you by email or other communication channels if you have provided us with contact information.
SECTION 12 – CONTACT INFORMATION
12.1 If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact Alamoda’s Data Protection Officer or Customer Service team.
12.2 You can reach us at:
Alamoda
Website: www.alamoda.cz
Email: podpora@alamoda.cz
12.3 We strive to respond promptly and assist you in exercising your data protection rights or resolving any privacy-related issues.